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Thank you for visiting my blog! I’ve created this blog to post about a variety of topics that are required for all of my marketing classes through SNHU.
Latest from the Blog
2-1 Blog-Under Armour
“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”
1-2 Blog- Consumer Who? Consumer You!
More than ever we are surrounded by stuff. Products and services are at our fingertips with a click of a button. In the world of marketing, we want to learn and know what makes people buy the things that they buy and why. There are individual consumers and organizational consumers. An individual consumer, which isContinue reading “1-2 Blog- Consumer Who? Consumer You!”
Preliminary Findings and Limitations: Simply Organic
Simply Organic is a brand produced by P&G (Proctor and Gamble) that is an organic, chemical free line of laundry detergents. For the market research conducted this far, Simply Organic’s goals as a brand align with P&G’s in that they are both striving to reduce its carbon footprint as a company and instill the sameContinue reading “Preliminary Findings and Limitations: Simply Organic”
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