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Thank you for visiting my blog! I’ve created this blog to post about a variety of topics that are required for all of my marketing classes through SNHU.

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2-1 Blog-Under Armour

“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”

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