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Thank you for visiting my blog! I’ve created this blog to post about a variety of topics that are required for all of my marketing classes through SNHU.
Latest from the Blog
Green For Profit or Green for the Environment?
Identify a retail brand that you believe is socially or ethically responsible. Ben & Jerry’s is a well known ice cream brand that holds itself to the highest standard of social issues. Over the years, this company has been very outspoken about a variety of social issues and causes, such as 1% for Peace, ArtificialContinue reading “Green For Profit or Green for the Environment?”
5-1 Top Dog Vs. Underdog
What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? In the ongoing battle of Apple vs. Android, it really depends on who you ask the question to on which company is the ‘top dog.’ In my opinon, as an Apple consumer, I amContinue reading “5-1 Top Dog Vs. Underdog”
2-1 Blog-Under Armour
“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”
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