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Thank you for visiting my blog! I’ve created this blog to post about a variety of topics that are required for all of my marketing classes through SNHU.
Latest from the Blog
Ethical Wrong-Doings by Nestle
After doing research on this brand, I have found myself at a cross-roads of weather to purchase their products now, knowing what I have learned. Nestle is a well known, popular company that has over 8,000 brands from cereal, to chocolate, to water, but they are also known for the longest running boycott against them.Continue reading “Ethical Wrong-Doings by Nestle”
The Importance of Brand Positioning
Ulta Beauty Examine the brand mission and vision for each brand and explain how the brand name, logo, or slogan succeeds or fails to communicate the brand identity to consumers, competitors, and various stakeholders. What does the brand who successfully positioned itself do well? How does the brand with the weak or failed positioning strategyContinue reading “The Importance of Brand Positioning”
Green For Profit or Green for the Environment?
Identify a retail brand that you believe is socially or ethically responsible. Ben & Jerry’s is a well known ice cream brand that holds itself to the highest standard of social issues. Over the years, this company has been very outspoken about a variety of social issues and causes, such as 1% for Peace, ArtificialContinue reading “Green For Profit or Green for the Environment?”
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