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Thank you for visiting my blog! I’ve created this forum to post about a variety of topics that are required for all of my marketing classes through SNHU.
Latest from the Blog
The Key to Social Media Success Within Organizations
In this article, the authors argue that the main reason some social media initiatives fail to bring benefits to companies is because the initiatives do not create emotional capital. I agree with this stance. It is not only important to build emotional capital externally with the brand’s customers, but internally as well. The values andContinue reading “The Key to Social Media Success Within Organizations”
Social Media Campaign Course, so far..
At the beginning of this course, I had stated in our first blog post that on a personal level social media did not appeal to me as much as it used to when it first arrived on the scene over 10 years ago. On a business and marketing level however, I felt a bit differently,Continue reading “Social Media Campaign Course, so far..”
Marketing Objectives: What are they and Why are they used?
In any company, large or small, it is ideal to have a goal or goals set for your business in order to achieve a return on investment and also to track what works and what doesn’t help the business grow. Some good examples of marketing objectives would be: Growing and Online Digital presence Being activeContinue reading “Marketing Objectives: What are they and Why are they used?”
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