Identify a retail brand that you believe is socially or ethically responsible. Ben & Jerry’s is a well known ice cream brand that holds itself to the highest standard of social issues. Over the years, this company has been very outspoken about a variety of social issues and causes, such as 1% for Peace, ArtificialContinue reading “Green For Profit or Green for the Environment?”
Author Archives: Kelly
5-1 Top Dog Vs. Underdog
What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? In the ongoing battle of Apple vs. Android, it really depends on who you ask the question to on which company is the ‘top dog.’ In my opinon, as an Apple consumer, I amContinue reading “5-1 Top Dog Vs. Underdog”
2-1 Blog-Under Armour
“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”
1-2 Blog- Consumer Who? Consumer You!
More than ever we are surrounded by stuff. Products and services are at our fingertips with a click of a button. In the world of marketing, we want to learn and know what makes people buy the things that they buy and why. There are individual consumers and organizational consumers. An individual consumer, which isContinue reading “1-2 Blog- Consumer Who? Consumer You!”
Preliminary Findings and Limitations: Simply Organic
Simply Organic is a brand produced by P&G (Proctor and Gamble) that is an organic, chemical free line of laundry detergents. For the market research conducted this far, Simply Organic’s goals as a brand align with P&G’s in that they are both striving to reduce its carbon footprint as a company and instill the sameContinue reading “Preliminary Findings and Limitations: Simply Organic”
1-2 Blog- MKT 337
For the final project, I chose the company of Proctor & Gamble. This is a company whose products I use on a daily basis and I am impressed on how they are creating new products that cater to a wide market. Procter and Gamble is company that is constantly creating new and innovative products thatContinue reading “1-2 Blog- MKT 337”
Ethically Speaking…
Kelly Foster June 26, 2020 As marketers, there is a responsibility that we owe to the consumers, stakeholders and society as a whole to be ethical. The American Marketing Association (AMA) has a Code of Conduct that should and is expected to be followed. The code of ethics can be found under the AMA’s StatementContinue reading “Ethically Speaking…”
