Ethical Wrong-Doings by Nestle

After doing research on this brand, I have found myself at a cross-roads of weather to purchase their products now, knowing what I have learned. Nestle is a well known, popular company that has over 8,000 brands from cereal, to chocolate, to water, but they are also known for the longest running boycott against them.Continue reading “Ethical Wrong-Doings by Nestle”

The Importance of Brand Positioning

Ulta Beauty Examine the brand mission and vision for each brand and explain how the brand name, logo, or slogan succeeds or fails to communicate the brand identity to consumers, competitors, and various stakeholders. What does the brand who successfully positioned itself do well? How does the brand with the weak or failed positioning strategyContinue reading “The Importance of Brand Positioning”

Green For Profit or Green for the Environment?

Identify a retail brand that you believe is socially or ethically responsible. Ben & Jerry’s is a well known ice cream brand that holds itself to the highest standard of social issues. Over the years, this company has been very outspoken about a variety of social issues and causes, such as 1% for Peace, ArtificialContinue reading “Green For Profit or Green for the Environment?”

1-2 Blog- Consumer Who? Consumer You!

More than ever we are surrounded by stuff. Products and services are at our fingertips with a click of a button. In the world of marketing, we want to learn and know what makes people buy the things that they buy and why. There are individual consumers and organizational consumers. An individual consumer, which isContinue reading “1-2 Blog- Consumer Who? Consumer You!”

Preliminary Findings and Limitations: Simply Organic

Simply Organic is a brand produced by P&G (Proctor and Gamble) that is an organic, chemical free line of laundry detergents. For the market research conducted this far, Simply Organic’s goals as a brand align with P&G’s in that they are both striving to reduce its carbon footprint as a company and instill the sameContinue reading “Preliminary Findings and Limitations: Simply Organic”