Course Recap: MKT 455 SNHU

This course was one of the better social media courses I have taken throughout my program. I enjoyed the weekly blogs because as someone who has never really been exposed to blogging or cared about it, I really enjoyed reading other classmates blogs and seeing how their sites looked as well. I now want to

Final Thoughts

My overall impression of this course was positive. I am nervous but eager to dive in to the world of digital marketing, especially social media. I pondered as to why throughout this program there were so many social media marketing classes and being completely transparent I often thought ‘why are these classes basically all of

The Key to Social Media Success Within Organizations

In this article, the authors argue that the main reason some social media initiatives fail to bring benefits to companies is because the initiatives do not create emotional capital. I agree with this stance. It is not only important to build emotional capital externally with the brand’s customers, but internally as well. The values and

Social Media Campaign Course, so far..

At the beginning of this course, I had stated in our first blog post that on a personal level social media did not appeal to me as much as it used to when it first arrived on the scene over 10 years ago. On a business and marketing level however, I felt a bit differently,

Marketing Objectives: What are they and Why are they used?

In any company, large or small, it is ideal to have a goal or goals set for your business in order to achieve a return on investment and also to track what works and what doesn’t help the business grow. Some good examples of marketing objectives would be: Growing and Online Digital presence Being active

The Pepsi Refresh Project: A Thirst for Change

In 2009, Pepsi Cola was one of the top selling soda brands. It gained its notoriety via the Super Bowl, of which it was the main sponsor of the Super Bowl halftime show. In 2010, Pepsi made a very bold decision to reallocate its typical $20 million budget for the Super Bowl and put it

The North Face

For my final project, I chose The North Face as the company I wanted to do a marketing campaign for. I chose this brand for a few reasons, one, because I am increasingly interested in the outdoor and travel lifestyle, and two, because I actually do not see a lot of marketing campaigns for this

Market Segmentation

The toughest task for marketers when trying to sell a new product or service is identifying who their target audience or target market is. Questions need to be asked such as; what market is currently unserved or underserved? Is this product more for kids or adults? Would more females use it or males? And so

How to Master the Social Media Dance

The case study “Two hearts in three-quarter time: How to Waltz the Social Media/viral marketing dance,” by Andreas Kaplan and Michael Haenlein uses a unique approach to compare an actual viral pandemic to a metaphorical pandemic of viral marketing, also known as, social media marketing. The study starts off on explaining how the concept of

Social Media and Me

Social media has been a part of my life since its inception. I grew up with social media as it was ‘growing up.’ The first social media site I can remember joining was MySpace, a platform that allowed the user to customize their page, much like a blog, by adding music, posting and sharing content