Very PINteresting

Like it? Pin it! Pinterest was the newest social media platform back in 2010. I remember it well, I was a senior in high school and naturally I had to find out what this new site was all about. Pinterest is an online bulletin board where users can virtually ‘pin’ their favorite hairstyles, home décor,

Do It for the Gram

The days of Don Draper and Peggy Olson are long gone. The time of advertisers creating story boards to present to a company to market cigarettes’, alcohol, women’s apparel have dissolved. The marketing world has to change as technology evolves and boy has it evolved over the last 20-30 years. In today’s technology age, rather

The Importance of the Hub and Spoke Method

In every company, especially large entities, there are different departments that are dedicated to handling certain aspects of the business. For example, the sales are is in charge of generating and maintain new and current clients or customers. The marketing are is in charge of creating new and exciting ways to advertise and market the

Ethical Wrong-Doings by Nestle

After doing research on this brand, I have found myself at a cross-roads of weather to purchase their products now, knowing what I have learned. Nestle is a well known, popular company that has over 8,000 brands from cereal, to chocolate, to water, but they are also known for the longest running boycott against them.

The Importance of Brand Positioning

Ulta Beauty Examine the brand mission and vision for each brand and explain how the brand name, logo, or slogan succeeds or fails to communicate the brand identity to consumers, competitors, and various stakeholders. What does the brand who successfully positioned itself do well? How does the brand with the weak or failed positioning strategy

Green For Profit or Green for the Environment?

Identify a retail brand that you believe is socially or ethically responsible. Ben & Jerry’s is a well known ice cream brand that holds itself to the highest standard of social issues. Over the years, this company has been very outspoken about a variety of social issues and causes, such as 1% for Peace, Artificial

5-1 Top Dog Vs. Underdog

What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? In the ongoing battle of Apple vs. Android, it really depends on who you ask the question to on which company is the ‘top dog.’ In my opinon, as an Apple consumer, I am

2-1 Blog-Under Armour

“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did not

1-2 Blog- Consumer Who? Consumer You!

More than ever we are surrounded by stuff. Products and services are at our fingertips with a click of a button. In the world of marketing, we want to learn and know what makes people buy the things that they buy and why. There are individual consumers and organizational consumers. An individual consumer, which is

Preliminary Findings and Limitations: Simply Organic

Simply Organic is a brand produced by P&G (Proctor and Gamble) that is an organic, chemical free line of laundry detergents. For the market research conducted this far, Simply Organic’s goals as a brand align with P&G’s in that they are both striving to reduce its carbon footprint as a company and instill the same