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2-1 Blog-Under Armour

“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”

1-2 Blog- MKT 337

For the final project, I chose the company of Proctor & Gamble. This is a company whose products I use on a daily basis and I am impressed on how they are creating new products that cater to a wide market. Procter and Gamble is company that is constantly creating new and innovative products thatContinue reading “1-2 Blog- MKT 337”

Ethically Speaking…

Kelly Foster June 26, 2020 As marketers, there is a responsibility that we owe to the consumers, stakeholders and society as a whole to be ethical. The American Marketing Association (AMA) has a Code of Conduct that should and is expected to be followed. The code of ethics can be found under the AMA’s StatementContinue reading “Ethically Speaking…”


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